Market Research

CATI In Market Research: Time To Use Phone Surveys

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CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]

Survey Solutions

How to Conduct a Diversity Survey

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Being a diverse organization means you should employ people with various demographics. For every business, it is essential to achieve a broader perspective in their hiring process. According to research, 57% of employees want to see their organizations increase diversity. So, what’s the major challenge? Measuring employee diversity is a very sensitive topic that must […]