Attracting new customers is the hardest part of any business but what is more challenging is retaining those customers for a longer run. Providing good customer service is not enough to maintain a strong relationship with potential customers. So, how small businesses or start-ups can plan to gain customer loyalty? Customer loyalty is the customer’s willingness to repeatedly buy products or use the service of any company they had a good experience with. Customer loyalty is necessary because it will generate more revenue for your business. In addition, it also helps to satisfy the customer’s needs and wants. Every company is in the race to monitor lead generation into conversion in optimizing new customers to make a purchase. But companies need to focus more on the bigger picture and, i.e., building customer loyalty. So, let’s discuss the reasons why loyalty programs are imperative for market research companies.