Market Research

CATI In Market Research: Time To Use Phone Surveys

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CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]

Market Research

Reasons Why Loyalty Programs Are Imperative For Marketers

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Attracting new customers is the hardest part of any business but what is more challenging is retaining those customers for a longer run. Providing good customer service is not enough to maintain a strong relationship with potential customers. So, how small businesses or start-ups can plan to gain customer loyalty? Customer loyalty is the customer’s […]

Data Collecton

Importance of Data Collection in Lead Generation Service

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Marketing is all about conversions and leads. And this is the only reason most marketers lose their prospects. Focusing more on leads sometimes results in ignorance of establishing long-term relationships with customers. So how are you sure your interest and your consumer interest are the same? Different persons required different solutions for similar problems. Understanding […]

Affiliate Marketing

Affiliate Marketing Strategies to Boost More Sales

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The covid-19 pandemic has put countries on the edge of an economic downturn. So, in response to this, the approach and priorities of customers have been changed. And the brands are re-evaluating and making changes in their marketing strategies. Marketing can be costly for businesses if you do not know the return. If you are […]

Market Research

Growth of Brands in the time of Crisis

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As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.   According to research conducted by Economic Times recently, brands […]