Market Research

CATI In Market Research: Time To Use Phone Surveys

Posted on

CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]

Data Collecton

Market Research Industry: Pulling back to feet after lock down

Posted on

The global pandemic COVID-19 has brought challenges for every business.  To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change in consumer buying patterns, the market research industry has no […]

Market Research

Growth of Brands in the time of Crisis

Posted on

As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.   According to research conducted by Economic Times recently, brands […]

Data Collecton

Online research to the Rescue

Posted on

With the advancement in technology, increased use of the internet, and a majority of the people accessing the online sources it has become important to change the ways of doing business. With time, adapting the changes in the environment makes you stay relevant in competitive market and hence the shifting from offline to online is […]

Sampling Solutions

Customer Retention: – The Ultimate Guide

Posted on

Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]