Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]
For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand value but also helps in acquiring new customers. […]
A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help you doing […]
In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA […]