Blog

Data Collection Methods and Why Are They So Critical

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The main purpose of Data collection is to capture quality content that seeks to answer all the required questions that have been posted. There are several ways to categorize data collection methods, in which most are falling into the fields of qualitative or quantitative data collection: Primary Data Collection vs. Secondary Data Collection: The data […]

Branding

Fearing the unknown: The process of Rebranding

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The Process of Rebranding

Fearing the unknown: The process of Rebranding   We have often heard that companies are failing in the process of rebranding. What do you think? Does rebranding result in loss and failure? But before that let’s understand what Rebranding is.   Rebranding is a process to bring about changes in the corporate image of an […]

Blog

How to Grow Your Business with Lead Generation

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Growing your business means reaching potential customers before they’ve made up their minds. The key to reaching them is lead generation. The most significant metrics for measuring lead generation success are marketing leads, sales effectiveness, and customer acquisition costs. Let’s look at how lead generation works and how the right lead-generation methods may help your […]

Data Collection

Five Data Collection Methods & Tools for Research

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The goal of data collecting is to collect high-quality information that answers all of the questions that have been asked. Businesses and management can extract quality information from data collecting, which is necessary for making educated decisions. For corporations, organizations, and even personal use, data collection is important. Data is one of the most precious […]

Survey Solutions

How to Design a Survey that Yields Legitimate Results

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The fact is if you want to know what others think, go and ask them. In marketing circles, this usually leads to surveying customers to determine what’s going on in the world. Companies use surveys for several reasons, to identify customer satisfaction, in deciding how to launch new products, to conduct new research, etc. But […]

Sampling Solutions

Personalizing Customer Experience

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Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that […]

Sampling Solutions

Customer Retention: – The Ultimate Guide

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Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]

Market Research

How real-time customer feedback helps you to build your brand?

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For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand value but also helps in acquiring new customers. […]