Survey Solutions

How to Design a Survey that Yields Legitimate Results

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The fact is if you want to know what others think, go and ask them. In marketing circles, this usually leads to surveying customers to determine what’s going on in the world. Companies use surveys for several reasons, to identify customer satisfaction, in deciding how to launch new products, to conduct new research, etc. But […]

Market Research

CATI In Market Research: Time To Use Phone Surveys

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CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]

Survey Solutions

How to Conduct a Diversity Survey

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Being a diverse organization means you should employ people with various demographics. For every business, it is essential to achieve a broader perspective in their hiring process. According to research, 57% of employees want to see their organizations increase diversity. So, what’s the major challenge? Measuring employee diversity is a very sensitive topic that must […]